Roles & Responsibilities:
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Strategize to increase and engage followers through campaigns
- Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Develop new strategies for specific channels (e.g. Youtube/ Instagram/ Reddit/ Quora…)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications